Advocado Bolsters Executive Team With Addition of Liz Kelley, VP of Business Development

ST.LOUIS, Mo. – July 17, 2023 – Advocado, the leading data platform connecting and powering cross-screen advertising, today announced that Liz Kelley, an industry-recognized subject matter expert in Data, Digital & Analytics has joined the company as VP of Business Development, further strengthening Advocado’s impressive leadership bench.

“We are thrilled to have Liz onboard and look forward to her contributions to the company, and strengthening our strategic relationships,” stated Mike Burns, Chief Strategy Officer of Advocado. “Liz will be an articulate and passionate advocate for our best of breed Data-as-a-service platform.”

Most recently as the VP of Sales & Media with Driven Data, Liz empowered auto dealers through their agency partners by providing 1st party data-intensive via a Saas model that drives higher levels of digital marketing engagement with in-depth analytics to improve dealership people, processes & profits.

“I am excited to join Advocado,” noted Kelley. “The company is bringing solutions to the industry that helps brands, ad agencies and media organizations better understand consumer behaviors wherever they are—online, offline and everywhere in between.”

For more information on Advocado, visit https://www.myadvocado.com

About Advocado

Advocado empowers advertisers, publishers and media companies with its data-as-a-service platform that instantly generates, integrates, analyzes, and activates data to deliver unprecedented results, maximizing customer campaigns and advertising dollar ROI across all screens. The platform helps fill visibility gaps with unique data powering advertisers, publishers, and media companies to target and adjust their spending real-time for multi-screen campaign performance. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. Advocado is headquartered in the urban core of St. Louis, MO and serves customers across North America.

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