Agency veteran will drive industry relationships and spearhead new strategic partnerships.
ST.LOUIS, Mo. – Sept 6, 2022 – Advocado, the leading data platform connecting and powering cross-screen advertising, today announced that Harold S Geller, an industry-recognized subject matter expert in ad tech, media activation and planning has joined the company as VP of Strategic Development, further strengthening Advocado’s impressive leadership bench.
“We are thrilled to have Harold onboard and look forward to his contributions to the company, our product roadmap and furthering our industry connectivity,”stated Brian Handrigan, co-founder and CEO of Advocado. “With his proficiency in engaging in conversations that live at the intersection of business needs and technology solutions, there’s no one more capable of evangelizing the power of real-time data to optimize advertising campaigns and measurement.”
Most recently as the Executive Director at Ad-ID, Geller increased the company’s customer adoption, and actively spearheaded conversations that called for industry collaboration and interoperability.
“I look forward to this next chapter in my career,” noted Geller. “Advocado has an impressive roadmap of offerings that address critical industry data needs, and have built transparent data management solutions that meet the needs of the industry today and will scale for the future”.
For more information on Advocado, visit https://www.myadvocado.com. For press inquiries, contact advocado@havasformula.com.
About Advocado
Advocado empowers advertisers, publishers and media companies with its data-as-a-service platform that instantly generates, integrates, analyzes, and activates data to deliver unprecedented results, maximizing customer campaigns and advertising dollar ROI across all screens. The platform helps fill visibility gaps with unique data powering advertisers, publishers, and media companies to target and adjust their spending real-time for multi-screen campaign performance. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. Advocado is headquartered in the urban core of St. Louis, MO and serves customers across North America.
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Former GroupM Global Chairman and CEO; veteran media and technology entrepreneur; to guide growth for advertising occurrence and consumer engagement...
Data, Digital & Analytics Guru will drive new strategic opportunities.
Advocado is ushering in a new age of transparent, automated data collection and analytics. Guac,