Samantha Marlowe joins Advocado as Senior Vice President of Sales
Advocado announce Samantha Marlowe as SVP of Sales further strengthening Advocado’s impressive leadership bench.
ST.LOUIS, Mo. – February 20, 2024 - Advocado, the leading advertising data platform empowering the media supply chain with speed and precision , today announced that Samantha Marlowe has joined the company as SVP of Sales further strengthening Advocado’s impressive leadership bench.
“We are thrilled to have Sam onboard, and look forward to her contributions to the company, and strengthening our strategic relationships,” stated Jeff Linihan, Co-founder and President of Advocado. “Sam is an innovative thinker and leader and will be a passionate advocate for our best in class Data-as-a-Service platform and the customers we serve.”
Throughout a 20+ year career managing teams, and selling data and media insight, Samantha has a proven track record of maximizing revenue while spearheading client-centric data solutions. A thoughtful sales leader, she is skilled at solving complex client problems using a consultative and collaborative approach.
Most recently, as VP of Strategic Accounts at Postie, Samantha focused on Fortune 500 and enterprise level brands, enabling clients to use data-driven strategies and advanced machine learning to empower Direct Mail Marketing. Prior to that, she spent 15+ years at SQAD (now Guideline) running Sales and Client Service teams. As SQAD’s VP of Business Development, she championed and executed new uses for SQAD’s media cost data as an ingestible data input, allowing the company to grow its footprint beyond its core as an agency benchmarking tool.
“I could not be more excited to join Advocado,” noted Marlowe. “The company’s unique proprietary solutions already helps brands, ad agencies and media organizations better understand consumer behaviors and we look forward to adding even more value as we roll out new and enhanced solutions for our customer base.”
For more information on Advocado, visit https://www.myadvocado.com
About Advocado
Advocado empowers the media supply chain (advertisers, agencies, content producers, publishers and media companies) using a robust portfolio of patented watermark technologies, and a scalable data-as-a-service platform to deliver insights and analytics that underpin customer campaign performance, and advertising ROI. The platform helps fill visibility gaps with unique data powering campaigns. Advocado is headquartered in St. Louis, MO and serves customers across North America.